Why You Need To Have A PR Agent
Every artist or creative professional should be using some form of public relations to build their business and personal brand. Public relations is not advertising! PR is used to enhance the reputation of a company or individual and better make the connection between the company or individual and the public.
- Communication between you and your audience(s) and target customers
- Positioning you as an expert in your particular field by being quoted and sought after
- Crisis management (if you do things right you will probably not need this one)
- Developing third party endorsements for your art, company or organization
Think about it – if you were on your own and wanted to update your website, you’d have to put together a shoot with a photographer by yourself; from there, two scenarios are possible. You’d either end up paying more than you can afford for a professional result or be stuck with a cut-rate photographer who won’t give you the images you need to revamp your site. If your PR agent recommends that you revamp your website, chances are that he or she will have a photographer on hand to help you out or might even be working on the PR of a photographer who would agree to an exchange of services. This is only one example, but it certainly shows you that a PR agent has resources and connections and you can certainly use those!
Because while you think you can do it all yourself, you’ll be missing out on the precious Rolodex. The world is hungry to hear what is new – it might as well be YOU that is new in the world! At Necessary Presence, We are a boutique cutting-edge transcontinental and international multi media and public relations agency.