The 3 C’s Of Effective Artist Branding

What does branding have to do with you as a music artist? In a word: everything. Your brand extends far beyond the logos on your website or merchandise items. Branding is about awareness, both of yourself and the public’s mental positioning of you. Being aware of what you are subtly and unconsciously conveying to the public is key to controlling the magnetism of your brand. But before you can begin to develop brand awareness, you need to adhere to what are the 3 C’s of branding.

Clarity

Be clear about who you are, and who you are not.You don’t want to be all things to all people, especially when you’re just starting out. You do want to be the leader a particular tribe based on what you believe individually, and thus express artistically. Branding is all about trust, and if you constantly change what you’re all about, people can become confused and eventually tune out.

Consistency

Consistency is what gives the public faith in your abilities and your delivery. It creates expectations. Once you’ve taken a position, you need to remain consistent with it.

Constancy

Once you’ve defined who you are and what you’re all about on a consistent level, you want to ensure that you remain active in conveying this. This doesn’t mean constantly bombarding fans with promotional messaging. What it does mean is being there on a constant basis to engage and interact with your audience, but only to the degree where you’re not overwhelming them and also not leaving them out in the cold.

Necessary Presence has all your branding needs filled whether you’re a model, hip hop artist, or DJ.