The first thing you need to know is that Facebook is very different from building a following on your blog or Twitter. Some would say that it’s a little bit more tricky because you’re dealing with real people who cannot hide behind a fake Twitter profile or anonymous blog comment.
This means that interaction on Facebook is much more real and rather than being scared of this fact you can use it to your advantage if you approach things in the right way.
Have fun with it! Strategic Facebooking doesn’t need to be a sinister machiavellian, manipulative, marketing scheme. Most of your fans actually want to hear from you and interact with you, and by employing the above tips, you are doing your part to reach them halfway. If you need help getting your page started, Necessary Presence has services that can jump start your social media presence.