This isn’t new information: People will like you if you make them feel special. INTIMACY, therefore, is one of the key ingredients in creating loyal followers and Superfans. How do you do this if you can’t give each one a gift or a hug? There are so many ways to get closer to your fans. Here are some of the best ways to establish that warm connection:
SHARE PERSONAL STORIES
The usual blogs of musicians are mostly informative. They simply talk about their gigs and about their latest album. That’s okay since that’s necessary but blogging about those stuff alone won’t help you build any connection to your followers. You have to share a bit of yourself to your followers even (especially!) the most shallow details of your everyday life.
SIT BY THE MERCH TABLE
Not only will this help sell your merch, you will also establish an intimate connection to your fans. While you’re there signing autographs, let them write down their e-mail addresses for so you can update them on your next gigs.
CONDUCT LIVE WEBCASTS
Have a video conference with them. Let them ask questions through chat or Twitter and answer them one by one. Not as good as meeting them one-on-one but better than nothing.
SEND NEWSLETTERS
Do not just post updates about your band on your social media, send them personal messages or e-mails, too! Personal messages are more…uhm, personal thus they will really feel like they matter to you. Send special videos during holidays if you can! You get the drift.