Whether you’re new to the music scene or a seasoned artist, having a polished and professional media press kit will give your brand an edge over artists with similar audiences. Here are four elements necessary to creating a good press kit.
First and foremost, have your most current bio available. It would also be a good idea to have a few different versions of your bio, like an elevator pitch, a short bio (1 paragraph), a medium bio (a few paragraphs) and a long bio (4+ paragraphs). This way you’ll have options for whatever needs the media or industry person might have.
Of course, you’ll need to have your music available to listen to. You should also make a few tracks available to download and/or embed, and if a media person wants to have a copy of your full album or EP, place clear information on who they can contact to get a copy.
The next element to have in your digital press kit is a section with images available for download. Make sure some of these are hi-resolution images in case the media person or festival programmer needs to use the image for print. You should include a few different band photos, with vertical and horizontal options, as well as black & white versions. Be sure to also include the image for your most recent album cover as well.
Even though you might have a “Contact” section on your website, include detailed contact info in your press kit to have everything in one place. You might also want to put a phone number where a media person can reach you if they need to speak to you in a hurry.
Need help with putting together an outstanding press kit? Necessary Presence has your back with that and much more!