4 Big PR Mistakes Independent Rappers Make
Rappers come a dime a dozen and the majority will never have their music see the light of day. Still, those who do succeed follow certain basic rules that allow them to get closer to their goal. Here are five mistakes you should avoid making as a new and independent rapper.
Sloppy First Impressions
You may not have a million dollar budget but making a good impression doesn’t cost a thing when you take genuine pride in your art. Go to as many shows as you can. Meet as many people as you can. Exchange contact information with as many people as you can. Sometimes, all you need to do is be in the right place, at the right time, with your talent and personality in hand!
Poor Online Presence
Social media and PR go hand in hand. Think about it: your status updates go out to the public, hopefully you relate to them. Without an online presence, you can officially count yourself out of having any chance of success in this game.
No Knowledge of the Industry
The industry is changing almost everyday. You need to understand this game and what drives it. Get someone on your team who can guide you through the in’s and out’s of the ever evolving industry.
No Marketing Plan
Your music marketing plan plays an important role in your independent business. It’s vital to have some kind of plan to return to when things get chaotic. You’ve gone through the entire process of writing, recording, mixing, mastering, replicating and distributing your music. Now what?
Having Necessary Presence on your team will ensure you avoid mistakes that other rappers make so that you will come out ahead of the pack!
